tldr; – Michael Karam Byun Cho is a creative director & brand designer✨ who loves design thinking.

His practice moves between brand systems, visual research, digital culture, and experiments.✨

Michael Karam Byun Cho, is a designer, creative director, and visual researcher based in Los Angeles & New York City. Working across brand systems, digital memory, spatial experience, UX, and emerging media, his main focus lies in incubating fast-track branding experiences by building communities that align with the business.

Michael was raised in a multi-cultural environment, and is inspired to have an anthropological approach when designing experiences. He likes to go beyond the visual aesthetics and dive deep into shaping communities & culture.

He has received a master’s degree in User Experience in Emergent Technology (2015) from New York University – ITP, New York City; a master’s degree in Media Communications & User Experience Design (2011) from Hongik University, Seoul, and a bachelor’s degree in Architecture (2008) from the University of Michigan, Ann Arbor. With a diverse academic background, Michael brings synergy in developing immersive experiences; working seamlessly between 2D and 3D contexts.

With unapologetic systems thinking in design, his dynamic balancing act in freeform, creativity and strategiccommercialization creates new forms of processes and values in brands. While consistently researching influences of emerging technology in today’s culture, he emphasizes the need of human-touch in opening dialogue amongst creators and consumers. A belief that a natural socializing environment of diverse people will lead to a socially responsible method in shaping healthy foundations for brand equity (customer-to-brand communication) and digital media culture (customer-to-customer communication)

As a former digital media university professor in Mongolia, Michael loves learning about emergent technology and muses its future utility that drives cultural change while bonding with many different people through deep thought-provoking talks.

When not working, Michael enjoys playing tennis with his wife, read fantasy books and dream about 3D art & game development. This is a secret, but he also enjoys Pokémon games and is hyped for Scarlet & Violet versions. ;)