Senior Brand Lead & Experience Designer Los Angeles

9+ years architecting brand systems that convert perception into business outcomes.
Specializing in 0→1 and growth-stage environments.

Portfolio site under construction excuse the poor experience and unfinished case studies – Dec 11, 2025

Selected Works

Seomgang - ReBranding (2020-2021)

Role: Creative Direction + Designer
Date: 2020-2021
Language: Korean, English

Tags: experience, rebranding, design, core values, brand system, art direction, creative direction, harmony, nature, trust

Green field with a cluster of trees in the background and light blue sky. There is a logo with a blue and green shape and the text "SEOMGANG" in the center.

Triniel - Branding + Website Design (2022-2023)

Role: Art Direction + Creative Direction
Date: 2022-2023
Language: Korean, English

Tags: education, experience, design, rebranding core, creatives, art direction, website, playful, colorful, familiar

Indoor office space with a round wooden table, an open magazine, a chair, a wooden column, and a white wall with the word 'triviel' in colorful letters.

Sonamu New York | 2024-Present

Sonamu’s Strategic Brand Positioning

Role: Brand Lead
Date: 2024-Present
Language: English

Impact: +24.7% YoY growth through strategic repositioning

Bella45 | 2020-2021

Role: Brand Director
Date: 2020-2021
Language: English

Impact: Contributing to $100M+ in membership sales

Crafting
Bella 45’s Persuasive 0→1 Sales Platform

Tic Tac Tiles | 2018-2021

Role: Creative Direction + Designer
Date: 2018-2021
Language: English

Impact: $20K→$60K/mo Amazon scaling, 36K community

A collage of four images: Top left shows the Tic Tac Tiles logo with colorful squares; top right shows a computer monitor displaying a website; bottom left shows three smartphones with social media pages on their screens; bottom right shows a tablet with a webpage about building a brick wall.

Klean - Branding (2020-2021)

Role: Creative Direction + Designer
Date: 2020-2021
Language: English

Tags: experience, branding, product design, package design, brand system, art direction, creative direction, wind

A boy washing his hands at a kitchen sink with sunlight coming through the open door, next to a box of washable charcoal black fabric masks.

Specializing in crafting unique brand experiences with design thinking, brand identity systems, UX, storytelling, creative coding, 3d, websites & graphic design. ✍

✿Design Thinking is my go to method that can be applied to most products. A synthesis of insights with observation, predictability, and an anthropological approach that impacts humanity on top of business.

✉ Get in Touch\

michaelkbyuncho@gmail.com

Reach me here to talk about design, NFTs, AR/VR, coffee, and anything in between. Also don’t forget to check the about page for more about my past. ✌︎

The site is in constant build mode, please check in often for more projects and thoughts.