I’m a creative director crafting visual brand experiences by shaping communities.
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A Creative Director by morning & a Graphic Design Researcher by night based in LA.
Korean-Panamanian, California-based self-taught Creative Director with a background in User Experience Design, Media Communications, Architecture, and Emergent Web Technologies with over 7 years of experience.
Multi-cultural & multi-disciplinary Creative Director focused on designing experiences that create brand equity both physically & digitally. I believe in embracing the Role of Emerging Tech in sculpting Brand Equity & Consumer Media Culture.
Working remotely, habitually listening to books, loving organizing thoughts on a sketchbook, and diving head-first into the latest technologies.
I specialize in crafting brand experiences with design thinking, brand systems, user experience, storytelling, interactivity, visual design & graphic design. ✍
Seomgang - ReBranding (2020-2021)
Role: Creative Direction + Designer
Date: 2020-2021
Language: Korean, English
Tags: experience, rebranding, design, core values, brand system, art direction, creative direction, harmony, nature, trust
Triniel - Branding (2022-2023)
Education philosophy with Triniel
Role: Art Direction + Creative Direction
Date: 2022-2023
Language: Korea, English
Tags: education, experience, design, rebranding core, creatives, art direction, website, playful, colorful, familiar
Tic Tac Tiles - Brand System (2018-2021)
Role: Creative Direction + Designer
Date: 2018-2021
Language: English
Tags: consumer experience, design, branding core, creatives, art direction, experience, simple, clean, approachable
Klean - Branding (2020-2021)
Role: Creative Direction + Designer
Date: 2020-2021
Language: English
Tags: experience, branding, design, product design, package design, brand system, art direction, creative direction, harmony, wind, trust
Design Explorations – Media, Emergent Tech, Web3
NFTs – 3D Art & Web3
Motion Posters & Sound Editing
Emergent Tech – AR + Computer Vision
Media Archive
Interactive VJ Tool a.k.a. Pink Dragon soaring the White Sky
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A slow build up of a visual narrative: “The Pink Dragon floating in the White Sky.”
Created a storyboard to match the narrative, but it was played live nothing predetermined. The expressions are in real-time along with the music.
It is a play of creativity in rigidity. The story tells of the actions to be creative within rules. Through only grids, graphs, and sin waves we are able slowly build it into a creation story of the dances in the sky.
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Artist Collaboration Project (2014)
Masters Project with DSRlines
New York University - Tisch School of Arts - ITP -
An interactive visual tool created with processing. Pressing the specific keys play sequenced patterns controlling color, size, frequency of different visuals.
Creating Brand Value & Product through Visual Complexity
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Role: Creator (Designed, Coded, Directed, Edited, Choreographed)
Experimenting with creating perception of product through communication of emotions when spatial language can be easily manipulated with a Kinect sensor.
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Hazing through Kinetic Visualization
Featured Motion Graphic on Behance Gallery (2013) -
A study and execution of visual research. The main concept was to examine the role of visuals in the scale of depth and its effects on the state telepresence from the S-O-R model for the best consumer outcomes.
I believed a simplistic style can become a valuable product in itself only with the addition of depth. As depth brings different modes of communication into play, a mere reflection of pixels with depth no longer becomes a simple simulation of what the computer sees from a camera, but an artistic and branded product in which the public can engage by feeling telepresence with the piece.
Using a Kinect Sensor and coding a visual style with Processing. I created a live motion graphic style. In which point I recorded choreographed postures and movements to be later edited as a finished product.
Gestural Behavior for a Symphony of Drawing
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An idea of translating gestural movements to an artistic expression. While technique in art is one of the values for good expression, it is not the sole virtue. Beautiful art stems from many different values: composition, storytelling, expressive technique and more. If impressionism was a tool to fight realism and bring more emotions to paintings. Gestural drawing is a means to express art through bodily symphonies.
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IDAS Open House Exhibition
Masters Project (2011)
Hongik University - IDAS -
Using Kinect sensor with a drawing application: Alchemy. Using FAAST recognition to connect the left hand motion to the mouse. And the right hand motion as the right mouse click hold button.