I see so much content revolving around getting better. Sounds good on the surface, but I'm talking about writing or should I say propaganda on self efficiency and performance, still sounds like a positive thing. However, humans can't be measured solely by the results we produce... well, that is the very definition of capitalism. Hmm, this is becoming more challenging than I thought to make an argument. Let me share what sprung up this thought and my urge to write.

I’ve been thinking about why using digital products often feels exhausting. Not functionally, but emotionally.

A quiet moment in a K-drama made me realize how rarely design tries to comfort us before it tries to convert us.

So I wrote an essay. Not a framework, not a playbook just a reflection on empathy, trust, and the emotional weight we carry when we interact with products today.

If you’ve ever wondered why “user-centered design” still feels so user-draining, this might resonate.

The new Utah 2034 branding has been controversial; almost too easy to hate.

But instead of repeating the surface-level discourse, I wanted to explore the part that’s actually interesting: the deliberate decision to sacrifice immediate readability in favor of dynamic symbolic legibility.